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Seoulista, not afraid of being herself

To Seoulista, beauty is about being true to herself.
She knows what’s best for her and never stops exploring.
Her beautiful style is never too much, and instead,
truly shows her taste and sense of beauty.


A series of routines connected into one for beauty that comes from deep within

HERA’s skincare and makeup are one perfectly connected routine that helps you show your true self,
starting from the deepest part of the skin and then moving through the outwardly shown colors.