Laneige is a luxury Korean beauty brand that is extremely popular throughout Asia. Meaning “snow” in French, Laneige pursues water science as its philosophy to help women achieve a radiant, dewy complexion.
Owned by Amore Pacific, the largest cosmetics company in South Korea, Laneige began in 1994 and now has stores throughout Asia, the Middle East, Russia, New Zealand, Canada, and the United States.
We all know how important hydration is to keep our skin looking radiant and healthy.
Laneige, however, takes this concept to new heights.
Positioning itself as the “Moisture Expert“, Laneige creates what it describes as “waterfull” makeup and skincare products.
Laneige’s brand motto is “Be Waterfull Everyday with Laneige“.
According to the brand, this is a promise to create products to help women’s skin maintain optimal moisture levels to protect it from damaging elements such as dryness, stress and pollution.
Laneige combines its research on water with a promise to deliver the “essence of hydration” and deliver products that maintain skin so that it is hydrated and protected from the elements.